Trends

Cubic zirconia vs. diamond: what's the difference?
Curious about the difference between cubic zirconia and diamond? In this blog, you'll learn what cubic zirconia is, how the two stones differ in hardness, appearance, price, and durability, and... Read more...
What is a lab-grown diamond?
What is a lab-grown diamond and how does it differ from a natural diamond? In this blog, you will learn how lab-grown diamonds are made, why they are real diamonds,... Read more...
How to store your jewelry so it stays beautiful
How do you store your jewelry to keep it looking its best? This blog post explains how to prevent scratches and tarnishing, why it's best to keep different metals separate,... Read more...
Gift tips for Valentine's Day
Valentine's Day is all about small gestures that mean a lot. From flowers and chocolate to handwritten cards, hugs, and fun activities together, there are countless ways to show love.... Read more...
How to keep gold-plated jewelry looking beautiful for a long time (and why it's a smart choice)
Gold-plated jewelry has the look of gold, but combines luxury with wearability. This blog post explains how to keep gold-plated earrings looking their best, what to consider when wearing them... Read more...